Equities First Holdings UK (EFH UK) has several different people who utilizes their products and services. Since EFH UK’s beginning in 2002, the people who took advantage of the services available were shareholders. People can use the financial advice offered by EFH UK. It is the stocked-based loans generates the majority of EFH UK’s revenue. The loan’s popularity stems from easier approval rates than loans used from a traditional bank. The stocks are used as collateral once they pass a screening. A screening that will assess the future valuation of the stock. The stock must be considered to have value from EFH UK before it can be used as collateral.
The demographic that uses the stock-based loans are people with a high net worth. People who are caught in a financial crisis are people that will use services of EFH UK. Business owners also use products from EFH UK to help with a variety of business processes, and their Linkedin.