An essential item to carry in your purse is lip balm. Not only does it add luscious shine to your lips, it also helps keep them healthy and moisturized. Made with the vegan-friendly ingredients of avocado, shea butter, coconut, sunflower oils, and castor, Crystal Lip Balm from Eos lives up to the brand’s mission to create flavorful, health products. Costing an affordable $5, it is also waxless, and come in unique new packaging. You may buy it here on amazon.com. Eos is famous for its spherical container but has decided to step outside of the box this time. Available in sleek, pyramid packaging, Crystal Lip Balm by Eos is a must have. The clear-colored, hydrating lip balm is hypoallergenic and tastes wonderful. Scented Hibiscus Peach and Vanilla Orchid are the two flavors available when purchasing Eos Crystal Lip Balm.
Eos started with a desire to modernize the selections of lip balm. Brands such as Chapstick dominated the lip balm industry in the 20th century but did not evolve much or consider the preferences of its female loyalists. Women have made complaints of lack of flavor and the packaging being easily lost in purses. Eos decided to do something about it and is now a major contender against the long-established brands. Cofounded by Sanjiv Mehra, Craig Dubitsky, and Jonathan Teller; they wanted to give the public what they craved.
The trio used their own money for startup capital and created a feminine lip balm brand in a world of unisex lip balm offerings, read more here. The rounded, signature shape of the packaging was distinctive; Beauty bloggers praised Eos, and the celebrity endorsements followed. Britney Spears and Miley Cyrus used Eos in videos; Taylor Swift became an Asian ambassador. A social media fave, followers of the brand are loyal, vigilant, and celebrate the Eso brand by liking and sharing with their own followers.
See this great video, https://www.youtube.com/watch?v=2_UEa9u13Mc.