Desiree Perez is the backbone of Roc Nation. Starting from the ground up in 2008, Roc Nation already had some of the world’s best talent on their label. Not to mention, the $150 million deal with Live Nation the very same year. The same deal has been renewed between Live Nation and Jay Z for the next ten years. Desiree Perez is financially savvy. The way she runs the business, appeals to outsiders looking in. Whatever she’s in on, they want a piece of it because of her success. Drawing people towards her and encompassing them with interesting and unique ideas to aid in their success makes her a great business partner and learn more about Desiree Perez.
From Jay Z, to Rihanna, and Roc Nation’s latest popular teen star, Justine Skye. Desiree Perez stands firm behind them all leading her artists in the right directions and helping them make good decisions. Desiree Perez sat down with Samsung to do a collaboration with Rihanna during her “Anti” tour. This collaboration between Samsung and Rihanna was a $25 million deal. From this deal, Rihanna’s performing status increased, catching the eyes of many others and more information click here.
Desiree Perez is also a part of the Hova Circle of Influence; a group of influential investors engaged in the music industry. People like, Ty Ty Smith and Jay Brown. Roc Nation consists of songwriters, producers, and many, many artists. Such as, J.Cole, and Big Sean. Many of Roc Nation’s talents work very closely with Desiree Perez because of the expertise she brings to the table and Desiree Perez’s lacrosse camp.
She always has her artists best interests at heart, making her a good advisor to them as well. Nominated in 2015 for the Primetime Emmy Awards proves how much she truly is valued and the importance of her presence. Desiree Perez has stood with Roc Nation and will be standing with them many years down the line. Her strength and support will forever carry the name of Roc Nation and http://hitsdailydouble.com/news&id=299940.