EOS, or Evolution of Smooth, came into the lip balm market about seven years ago. When these lip balms hit the shelves of local drugstore and supermarkets, people could not get enough! Beauty and fashion magazines raved about the colorful packaging and tasty flavors. When celebrities were spotted on social media using them, the world went crazy for them!
According to usmagazine.com, the concept of the egg-shaped package was a way to get customers to use all five of their sense while using the lip balms. EOS also wanted to make a product that would be priced perfectly for any budget. When the lip balms were first released, they were priced at $3 in order to compete with others in the lip balm market. Once EOS discovered just how popular they had become, they started to focus more on making a connection with their customers. Hurry and buy here at amazon.com!
Part of the connection that EOS has made is by using all-natural and organic ingredients, never testing on animals, and now releasing a completely vegan line of products. There are two vegan crystal flavors: Hibiscus Peach and vanilla Orchid. These products are made with jojoba oil and vitamin E. By avoiding the use of beeswax, EOS has now opened their market to vegans who could not buy their lip balms before.
After trying the new vegan flavors, the results are in! Both flavors of EOS lip balm make the lips feel incredibly soft and smooth without the use of petrolatum, read more. EOS will plan on making new vegan flavors, but so far these two have been a huge hit with their users.
With so many people attempting to live a more health-conscious lifestyle, top industries are trying to stay relevant, and competitive. In the cosmetic industry, competition is fierce. Offering products that are trendy, affordable products that appeal to today’s consumer is essential for the success of any business, read also related articles here on usmagazine.com. Although EOS, or Evolution of Smooth, has established themselves as leaders in the industry, their recent announcement has yet again wowed their customers.
Unlike the earlier Lip Balms, the new Crystal Lip Balm is a tiny clear vegan balm housed in a newly shaped sphere. Retailers say that the new product is leaving the shelves just as quickly as they are being stocked, and the EOS online store sold out within minutes, check this out. Crystal Lip balms are organic and completely animal-free. This year, the company decided to do away with beeswax, making EOS enjoyable for everyone. New Crystal Lip Balms come in two invigorating scents, Hibiscus Peach and Vanilla Orchid.
According to imabeautygeek.com, the new weightless formula contains five essential nourishing oils to help achieve the most kissable lips you can imagine. EOS has completely revolutionized the industry of lip care. Gone are the days when consumers were limited to cherry flavored chapstick that tasted eerily similar to cough syrup. With EOS, options for quality skin care are limitless.
After less than a decade in business, the EOS team has gone from a small startup to a $250 million company, and their future looks brighter than ever. Whats their secret you ask? By simply listening to the needs of the consumer, EOS essentially broke down the standard for lip care. Riding the wave of the “natural” movement, the company has created a variety of products designed with the consumer in mind.