Kate Hudson is one of the stars that are very respectable. She is more than just someone who lands roles in films such as Almost Famous. She actually has a lot of other skills that she uses to her advantage. She has plenty of talents that go past the screen. For instance, she is known for her way with fashion. She has also had a passion for bringing something to the market that is going to be good for the fashion industry. This required a lot of thought on the different aspects of business which include using her fame for spreading awareness about her company.
Of course there is the initial marketing efforts that come with setting up Fabletics and attracting customers. However, Kate Hudson has decided that she wants to use another marketing tactic that is proving to be even more effective than the different efforts put towards advertising and persuading. This tactic is what she calls leveraging the power of the crowd. One of the best factors behind leveraging the crowds power is that it allows the customer to do the talking as opposed to trying to speak for the customer. Fabletics is really good about this type of method because part of their business model involves collecting information about their customers and serving them based on what they want.
Fabletics is built based on the idea that style and fashion is personal. It is up to the individual to explore and find her own personal style with fashion. This can be very hard if there is very little in diversity in the products that are available. Kate Hudson is into variety and diversity. She knows that no one looks the same and that tastes will vary. She wants to cater to all of the different styles that she is reaching out to.
People should not be conformed to what people are telling them to look like. As many people find out, the style that works with one individual is not going to work with others. Fabletics aims to give people more room to explore themselves and find what works for them. This is something that other active wear stores lack. The majority of the active wear section in stores and even the full active wear stores carry nothing new and unique for the customer. Instead, the store focuses on sales and promotions in order to get the customers coming in.