Kate Hudson: The Star and the Skills of Marketing Used for Fabletics

Kate Hudson is one of the stars that are very respectable. She is more than just someone who lands roles in films such as Almost Famous. She actually has a lot of other skills that she uses to her advantage. She has plenty of talents that go past the screen. For instance, she is known for her way with fashion. She has also had a passion for bringing something to the market that is going to be good for the fashion industry. This required a lot of thought on the different aspects of business which include using her fame for spreading awareness about her company.


Of course there is the initial marketing efforts that come with setting up Fabletics and attracting customers. However, Kate Hudson has decided that she wants to use another marketing tactic that is proving to be even more effective than the different efforts put towards advertising and persuading. This tactic is what she calls leveraging the power of the crowd. One of the best factors behind leveraging the crowds power is that it allows the customer to do the talking as opposed to trying to speak for the customer. Fabletics is really good about this type of method because part of their business model involves collecting information about their customers and serving them based on what they want.


Fabletics is built based on the idea that style and fashion is personal. It is up to the individual to explore and find her own personal style with fashion. This can be very hard if there is very little in diversity in the products that are available. Kate Hudson is into variety and diversity. She knows that no one looks the same and that tastes will vary. She wants to cater to all of the different styles that she is reaching out to.


People should not be conformed to what people are telling them to look like. As many people find out, the style that works with one individual is not going to work with others. Fabletics aims to give people more room to explore themselves and find what works for them. This is something that other active wear stores lack. The majority of the active wear section in stores and even the full active wear stores carry nothing new and unique for the customer. Instead, the store focuses on sales and promotions in order to get the customers coming in.

Fabletics Recipe for Fashion E-commerce Success

Amazon controls over 20% of the e-commerce fashion market, so Fabletics succeeding over them is no easy win. This athletic wear brand has grown to over 250 million in just three years as part of the Just Fab brand. Kate Hudson’s line of sportswear has become increasingly popular through the clothing subscription service.


The value of clothing brands are changing in the fluid landscape of e-commerce. Price and quality are no longer the determiners of what is high value. Customer service, brand recognition, and exclusive design are among the variables that cause a brand to become high value. Fabletics is becoming increasingly more successful as their brand makes the transition from the internet to real stores. Sixteen stores are currently open in Hawaii, Florida, Illinois, and California and Fabletics hopes to add to the numbers.


Fabletics has attributed their success to personalized, on-demand service for trendy fashion at a discounted price. Customers are easier to make happy when a business knows what they want. Membership allows for this individualized clothing service. Fabletics will have more success in both online and offline sales because of three key characteristics.


“Reverse showrooming” has allowed them to encourage browsing from day one. Most stores discourage browsing, but Fabletics encourages it due to their unique online shopping experience. About 30-50% of customers who walk through the door are members, this attribute helps them to have an idea of what they want before they walk through the door. Membership allows for a unique shopping experience.


Data is still the key for the brick and mortar stores as well. Fabletics can use the local membership data to keep the local stores stocked with preferred items based on data. Fashions are all about trendy items, so as the trends change, then the stock will change. Data from online and offline sales will be used to drive the stock.


Fabletics does not lose its focus on the importance of access, customers, and culture. The use of data and other customer friendly options has added Fabletics in keeping the customer centric focus. They have built their brand on a recipe of success, and their growth is a testament to the positive characteristics.

Ressler and Godlenberg Entrepreneurs Build Empire Out of Ecommerce Fashion

Expanding into new markets is the name of the game for entrepreneur Don Ressler. But, it wasn’t always that way. Ressler, who is known to be the creator of several successful startups, started out teamed up with Adam Goldenberg, a 19 year old COO for his company Intermix. What happened when these two entrepreneurs got together was the culmination of gaining successful and profitable ecommerce businesses. If not for their abilities to successfully explore new opportunities, neither Ressler nor Goldenberg would have found any success.

Together, Ressler and Goldenberg formed Alena Media. There were reportedly hundreds of millions generated from this e-commerce and advertising company. After, Goldenberg’s company, Intermix was acquired in 2005 by News Corp and eventually – due to the media conglomerate ignoring the company they had strived to build, they ultimately parted ways with News Corp.

With skills far beyond those of regular, everyday entrepreneurs, Ressler and Goldenberg built their own enterprise of brand building, but this venture had an extra special addition: all the work could be executed autonomously.After gathering a group from Alena (that had worked previously for both Ressler and Goldenberg), the two entrepreneurs created “Brand Ideas,” which would later become what is known today as “Intelligent Beauty.” Through Intelligent Beauty came other creations by the pair including DERMSTORE, a marketplace for online cosmetics and skin care and SENSA, a weight-loss system, and both became successful ventures.

Both DERMSTORE and SENSA have turned big profits according to reports. But there was an additional $43 million that came from Technology Crossover Ventures and soon, Ressler and Goldenberg were funded fully for their product lines. After Technology Ventures joined the entrepreneurs, another company was created –JustFab – which was a fashion retailer by subscription ecommerce. What happened next was that JutFab blew up meaning re and more funding started pouring in from Cross Ventures, Intelligent Beauty, Matrix Partners and Rho Ventures.

So the two entrepreneurs and their fashion retailer JustFab decided to expand into more markets; The were riding this momentum of fashion for parents and decided to expand their fashion into children’s clothing and fashion. The acquired such ecommerce businesses as “FabKids” and “The Fab Shoes.” With acquiring The Fab Shoes, millions of European memberships came with it along with member from both Germany and the U.K. JustFab also acquired “Fabletics” and “ShoeDazzle” and even opened their first flagship store in 2013.

Just recently, JustFab closed on an $85 million funding project led by Passport Special Opportunity Fund, bringing the company’s total capital to $250 million.

YouTube’s Wengie Shows How To Dupe Sexy Ariana Grande’s Dangerous Woman Look

Wengie loves sharing her gorgeous makeup tutorials with her 2.3 million YouTube subscribers.


Here is Wengie’s must-try Ariana Grande’s Dangerous Woman makeup dupe:


Begin with Shu Uemura Cushion Foundation with its excellent anti-bacterial barrier and easy application. The coverage is absolutely flawless and never over-done.


Next, apply concealer to hide dark circles, and mask brow hairs that are too arched for the Ariana Grande straight brow we will create. For that, we use two brow products: A pencil to fill and shape her bold brows with a slight arch beyond the pupils.


For further definition, we will use brow mascara brushed on against the hair growth to achieve a natural, fuller appearance at the brow’s beginning.


To get that glam smoky eye, use the UD Naked 2 Eyeshadow Palette and select a matte taupe along the crease line, extending it almost up to the brow. Then with an angled brush, dip into a medium brown shade to create that outer V for a winged liner look, and fill in. Next, use a matte black shadow to create a stronger wing on the top lid and extend lightly to the bottom lid to define. Add a gold shadow to the top of the lid to add extra pop. Use a little matte highlight at the outer top brow bone.


Curl your lashes, and line the water line for added definition. Use faux lashes and apply several coats of black mascara top and bottom.


To achieve Ariana Grande’s chiseled cheekbones, use a warm contoured shade and fan brush applying just under the cheekbones. Add a cool contour shade just under the jawline and chin and forehead to sculpt the face. Blend well.


Contour along the sides and bridge of the nose to create her thin nose.


Then add matte highlighter under the eyes to create a higher cheekbone, along with a shimmery pink strobe-like highlighter for a further cheek accent.


A nude lip liner applied to fake a Cupid’s bow and full lower lip will help create Wengie mouth. Fill in with a matte nude liquid lipstick.


Now, we’re done.


Learn more about Wengie:


EuGenia Shea Works for Women’s Empowerment

Shea butter has a number of beauty benefits. This natural moisturizer can be used in place of lotion to get rid of dry patches, and is an effective treatment for skin conditions like psoriasis and eczema. Shea butter can also be used in the hair as a conditioner and scalp treatment. The substance is also gentle enough to be used as a treatment for diaper rash, and has a low SPF, making it an effective way to shield the skin from the harsh rays of the sun.

These are just some of the reasons that EuGenia Shea is one of the best gifts to present to someone you love. The company was launched recently by Naa-Sakle Akuete, who is a former analyst for Wall Street. The backstory behind the company is inspiring, and will likely motivate consumers to continue patronizing EuGenia Shea.

EuGenia Shea is named after Akuete’s mother, who is also an entrepreneur. In fact, EuGenia is the head of the company that harvests the shea nuts for EuGenia Shea. Akuete’s company also works with all-female co-ops in the northern region of Ghana, so that women working in the area can receive above-average wages to care for their families.

EuGenia Shea also offers specific shea butters to treat certain conditions. For instance, there are some shea butters formulated to treat stretch marks, while some are designed to get rid of blemishes. EuGenia Shea butters are also available in a variety of fragrances, and gift sets can be customized. EuGenia Shea butter sets can also be sent to a loved one each month by using the subscription system.

Cute, fun, trendy, stylish and sophisticated; all at JustFab

I just got my latest ‘monthly subscription’: JustFab, and I am so excited to share this with you! It’s more than just a membership only online shopping website; there is everything from apparel to jewelry to accessories and shoes. They’re so cute, flirty, but best of all they’re always on trend. Just a bit of background; it was created by the ever gorgeous, super beautiful, and business savvy Kimora Lee Simmons. All the items on the site are reasonably priced at just $39.95 each, (which adds 1 credit to your account which you can use for an item on the site). Can you say wow?! But it gets better, (depending on their current promotions running) if you’re a first time member you can get you first style for just $10! Or usually 20 to 50% off your first item!! How amazing is that? I am so sold!!!

Read more:
Sign Up for JustFab

JustFab Summer Shop

As summer rolled having to keep up to with the newest summer fashion trends and styles was quite a task, balancing my ‘social-butterfly’ calendar and the stress of deciding what to wear was the last thing I wanted to have to deal with. Coordinating outfits weekend barbecues with my friends and family, what to wear for my girls’ night out, or what to wear for that fun date night at the movies; so much stress! That’s why I chose JustFab, they take the stress out of planning. Keep in mind, they’re a “monthly subscription” so there is a standard fee for each month, but you can simply choose to opt to skip the month and there’s no charge, even better! The process is super simple and fun; you take a style quiz at sign up (this is what I love), your personal stylist will chose everything from handbags, shoes, jewelry, etc…, from your quiz results; and presto! You get a tailored selection for you to choose. Amazing!!!

They’re high quality items, that’s glamorous, definite statement pieces, and let’s not forget; edgy; everything a fashionista must have! The sexy and sophisticated pumps, boots and wedges add that extra ‘oomph’ that had all my girlfriends dying to know where I got them. Plus my daring and on-point outfits, were a killer at parties! In case you’re still not sold, I’ll leave you with this; think about how much you spend on shoes, accessories, etc…(do some quick math) and trust me, you’ll be amazed, and blown away by just how amazing JustFab is!!!

Learn more about JustFab:


JustFab Has Stirred My Passion For Colors Again

I have been waiting for a really good and colorful line of clothing on iconosquare.com to come out that would be worth the wait, and I have finally found it. JustFab has come out with a line of clothes that has colors consistent from the shoes to the accessories, and I am so struck by the colors they have included that I wants to buy everything I see. The best part of this is that I can get these clothes for myself because they carry a range of sizes, and I can even match all my girlfriends even though we all wear different sizes.

There are a lot of things I found on their website that I was happy about immediately. I finally found some bright shoes that I have been looking for, and there were some cute dresses that matched the bright shoes I found. I found some cute jumpers that will work for me all summer, and I found some amazing accessories to bring all my new outfits together on http://miami.cbslocal.com/top-lists/ask-an-expert-the-wordy-girls-upcoming-summer-fashion-trends-in-south-florida/?iframe=true&preview=true. I just started to create outfits as I was shopping, and I had a lot of outfits to wear because I shopped with that in mind. It was pretty easy to get the outfits put together because that is how JustFab makes their clothes, and it is very easy for people like me to find what I want.

Read more: JustFab Summer Shop

I also found out that there are accessories in JustFab that I can put together from head to toe. I can get necklaces, anklets, rings, earrings and bracelets to make all my outfits come alive, and I can get a hat or a jacket to wear with every outfit. I love the light sweaters that I can wear with my summer clothes, and I also have a hat that I just love. I can wear a complete outfit from JustFab all from the same company, and I look consistent and cohesive every day when I leave the house for the city.

I was also very happy to find out that they have shoes in a lot of different sizes. The shoes I found actually fit me, and this is new for someone with feet as big as mine. I have cute outfits that work for all situations, and can look casual, classy, elegant or like I am ready for a party. JustFab has all the clothes that I need, and they make it very easy for me to get the clothes I want in one order.