Fabletics Recipe for Fashion E-commerce Success

Amazon controls over 20% of the e-commerce fashion market, so Fabletics succeeding over them is no easy win. This athletic wear brand has grown to over 250 million in just three years as part of the Just Fab brand. Kate Hudson’s line of sportswear has become increasingly popular through the clothing subscription service.


The value of clothing brands are changing in the fluid landscape of e-commerce. Price and quality are no longer the determiners of what is high value. Customer service, brand recognition, and exclusive design are among the variables that cause a brand to become high value. Fabletics is becoming increasingly more successful as their brand makes the transition from the internet to real stores. Sixteen stores are currently open in Hawaii, Florida, Illinois, and California and Fabletics hopes to add to the numbers.


Fabletics has attributed their success to personalized, on-demand service for trendy fashion at a discounted price. Customers are easier to make happy when a business knows what they want. Membership allows for this individualized clothing service. Fabletics will have more success in both online and offline sales because of three key characteristics.


“Reverse showrooming” has allowed them to encourage browsing from day one. Most stores discourage browsing, but Fabletics encourages it due to their unique online shopping experience. About 30-50% of customers who walk through the door are members, this attribute helps them to have an idea of what they want before they walk through the door. Membership allows for a unique shopping experience.


Data is still the key for the brick and mortar stores as well. Fabletics can use the local membership data to keep the local stores stocked with preferred items based on data. Fashions are all about trendy items, so as the trends change, then the stock will change. Data from online and offline sales will be used to drive the stock.


Fabletics does not lose its focus on the importance of access, customers, and culture. The use of data and other customer friendly options has added Fabletics in keeping the customer centric focus. They have built their brand on a recipe of success, and their growth is a testament to the positive characteristics.

Flavor You Can Trust

Quality Products

If you’re looking for genuine, quality products that deliver outstanding value and overall excellence hand-in-hand, then this is the place. The Evolution of Smooth or EOS lip balm products offer the best in quality service along with original, lasting flavor and a natural touch. EOS products are Certified Organic and contain 95 percent organic ingredients along with 100 percent natural flavors. They are free of mineral oils, petrolatum, parabens, paraffins, gluten, and even animal ingredients or animal testing. You may find EOS lip balm products anywhere in the globe today, and the best place to order in online is here.

Your order will ship on the same day or the next; the process is simple and quick, offering you the most effective delivery and on-time results, because we know you’re busy, and so are we—in producing the best in flavor, ingenuity and long-lasting satisfaction for you as our loyal customer. Check out our lip balms today. These unique roll-on balls glide over your lips with unmatched precision, and they then smooth themselves on clearly, leaving your lips both moist and satisfied with its variety of unique flavors.  More of EOS on walgreen.com.

EOS lip balm  richest flavors include Honeysuckle Honeydew, Sweet Mint, Summer Fruit, Pomegranate Raspberry, Blueberry Acai, Strawberry Sorbet, and even Passion Fruit. Organic Tilth Certified, these balms include numerous natural flavor aromas and extracts, shea butter, coconut oil, jojoba oil, sunflower seed oil, melon seed and Stevia leaf flavoring. For a limited time only, certain providers will also offer the Blackberry Nectar, Coconut Milk, Vanilla Mint, Vanilla Bean, and Lemon Drop flavors. You may also buy lip balms from EOS in limited-edition packs of 3, 5, 6 or even 10. Sign up for our email newsletter through the main website listed above, and you’ll never miss a great offer or a new flavor.  Be sure to follow them at facebook.com.

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Which EOS Lip Balm Matches Your Personality?

Are you a lip balm junkie? Many of us are. Sometimes it can be difficult to find the perfect lip balm, but luckily, there is EOS lip balm.

EOS is an abbreviation for “evolution of smooth” which sure does speak truthfully for their products. In fact, EOS is such a popular brand that they even have celebrity fans. Fergie of the Black Eyed Peas has been spotted on Instagram flaunting EOS lip balm, applying it to her lips for her 3.3m followers to see. She has been quoted as saying, “Thank you to EOS products for keeping my lips soft while driving down the California coast.” With a lip balm such as this, you can be posting Instagram pictures stating the same thing, whether you are in the same coast or in a different location when applying your EOS lip balm.

So, what are some of the best EOS lip balm to choose from? It’s a bit of a tough question considering they’re all great. Here are a few that can go along with you specific personality!

  1. The friendly personality type. If you’re a friendly, outgoing person, then the Passion Fruit lip balm is for you! Being outgoing involves passion, and this is sweetly flavored and all-natural, just like your sociable self!
  1. The reserved personality type. Maybe you prefer to keep your looks subtle and natural to enhance your natural beauty. If this is the case, then you’ll love the Sweet Mint EOS lip balm flavor. Sweet and reserved, it provides a pop of mint that is subtle enough for your needs.
  1. The kind personality type. Are you the caring one in your group of friends? Then the Honeysuckle Honeydew flavor is for you! Sweet and fresh, this flavor will be the perfect match for your personality type.

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From celebrities to everyday people, EOS lip balm is truly appreciated by everyone. Make sure to buy yours today to match your individual personality!

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