Lime Crime overcame a severe dilemma when it decided to expand its business to China. Anytime a company looks to do business outside of the U.S., that company has to understand that there are processes that may be a little different from what they are accustomed to. The Chinese process of offering items for wholesale is that they have to have the things tested on animals first. Lime Crime was against any actions that could harm animals, so they had to come up with another way to offer their products to the Chinese. Enter: Revolve. Revolve is a Californian eCommerce company that was delighted to partner with LimeCrime on this venture. The company praises Lime Crime’s achievements and makes a strong effort to advocate for product sales. Revolve also makes it known that they are the only people that the Chinese community should trust regarding buying LC’s products. Their assertiveness eliminated a lot of the problematic resellers, and now the companies can enjoy honest sales achievements and activity. Lime Crime will start expanding into other countries since this venture went so well.
LimeCrime is a vegan makeup company that is proud of its stance on animal cruelty. The founder of the company believes that great products can go to the masses without harming innocent animals. Therefore, the company only uses natural products and does not use animal products of any kind. Doe Deere is the free-spirited founder of the company, and her mission is to continue to make products for people who have no problem expressing themselves freely. As a matter of fact, Doe encourages citizens who do take the chance to express themselves to the world.
Mrs. Doe Created LimeCrime in 2008 because she knew that no other company was going to be able to provide her with the colorful products that she needed for herself. In doing that, she managed to create a line of products that would be the future of fashion for the free-spirited. Lime crime is continually growing and coming up with new innovative products for the masses.
Amazon controls over 20% of the e-commerce fashion market, so Fabletics succeeding over them is no easy win. This athletic wear brand has grown to over 250 million in just three years as part of the Just Fab brand. Kate Hudson’s line of sportswear has become increasingly popular through the clothing subscription service.
The value of clothing brands are changing in the fluid landscape of e-commerce. Price and quality are no longer the determiners of what is high value. Customer service, brand recognition, and exclusive design are among the variables that cause a brand to become high value. Fabletics is becoming increasingly more successful as their brand makes the transition from the internet to real stores. Sixteen stores are currently open in Hawaii, Florida, Illinois, and California and Fabletics hopes to add to the numbers.
Fabletics has attributed their success to personalized, on-demand service for trendy fashion at a discounted price. Customers are easier to make happy when a business knows what they want. Membership allows for this individualized clothing service. Fabletics will have more success in both online and offline sales because of three key characteristics.
“Reverse showrooming” has allowed them to encourage browsing from day one. Most stores discourage browsing, but Fabletics encourages it due to their unique online shopping experience. About 30-50% of customers who walk through the door are members, this attribute helps them to have an idea of what they want before they walk through the door. Membership allows for a unique shopping experience.
Data is still the key for the brick and mortar stores as well. Fabletics can use the local membership data to keep the local stores stocked with preferred items based on data. Fashions are all about trendy items, so as the trends change, then the stock will change. Data from online and offline sales will be used to drive the stock.
Fabletics does not lose its focus on the importance of access, customers, and culture. The use of data and other customer friendly options has added Fabletics in keeping the customer centric focus. They have built their brand on a recipe of success, and their growth is a testament to the positive characteristics.
EOS is a lip balm company and is short for Essence of Smooth. Their brand started in local convenience stores like Walgreens and CVS and have now dominated modern culture. While they have other products for skin care, here are some of their lip balms that’ll be sure to leave your lips with a sweet scent. Visit their facebook.com page.
Smooth Sphere Blueberry Acai
This smooth baby blue sphere contains all natural ingredients that make it 95% organic. You can smell the blueberry and acai as soon as you untwist the capsule and apply it. It comes with enough vitamin E mixed in with shea butter to keep your lips smooth and moist. They only way around a quarter of an ounce and can easily be taken anywhere, not to mention the blueberry flavor is hard to find. Hit evolutionofsmooth.com
While not a lot of people choose this flavor, it’s sure to have you coming back over and over. The honeydew aroma is fresh every time and satisfies a craving people can’t put their hands on. EOS lip balm is petroleum and paraben free as well as other ingredients to make sure that nobody has an allergic reaction. The jojoba oil will leave your lips with an attractive scent as well as keep them strong and clear. Hop over to this