It looks like EOS lip balm became a leader in the lip care industry overnight, but, in reality, Evolution of Smooth products has been on the scene for over 15 years, since 2001. The story has gone untold until now as EOS has been growing in the industry since then. For a century, Chapstick and Blistex have been the top two lip balms, but EOS is now second only to Burt’s Bees.
EOS lip balm has overtaken the industry with originality and fresh, unique flavors. The product is made with 95 percent organic, paraben-free, jojoba oil, shea butter, and added vitamins, but what has made EOS lip balm an incredible success is the fresh, tasty flavors packaged in unique pastel-colored globes. No longer is lip balm only available in three dull flavors – regular, cherry and mint.
EOS has broken all the rules in the market, and today, it is a $244 million company expanding around the globe. Millenials have adopted EOS as their brand, though Mehra, co-founder, and CEO, designed it for people of all ages.
The sales rapidly accelerated when celebrities in Hollywood, such as Miley Cyrus and Kim Kardashian, were seen using the small, pastel orbs everywhere. Seventeen and Allure soon began running full page ads on the new lip balm with tantalizing flavors.
From the beginning, Mehra wanted to create a lip balm that was fun and even sensual to put on, so he designed delicious flavors that were teasing and tempting. The first flavors were Sweet Mint, Vanilla Bean, Passion Fruit, Strawberry Sorbet, Blueberry Acai, Pomegranate Raspberry, Grapefruit, and Honeysuckle Honeydew. Check this on amazon.ca.
Since then, 12 more have been added including Tangerine, Lemon Drop, Cherry, Blueberry Potion, Barbados Heat Wildberry, Watermelon Wonderland, Summer Orange Blossom and Aloha Hawaii Strawberry Kiwi. EOS has redefined the lip care industry. For more of EOS, visit their page on facebook.com.
For more details https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069